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To be successful in this
course you must watch, listen to, and analyze mass media.
You will need access to a television, VCR/DVD and audio equipment.
Computer access to the INTERNET at home would be helpful,
but access is also available through the school library.
Much of the work in this
course is hands-on, including the creative production of media
products (ads, script, film). However, we also study a variety
of TV programs, movies, music videos and commercials. Be prepared
to unleash your creativity and to deconstruct
the work of others.
Media literacy is concerned
with developing an informed and critical understanding of
the nature of the mass media, the techniques used by them,
and the impact of these techniques. It is education that aims
to increase students' understanding and enjoyment of how the
media work, how they provide meaning, how they are organized,
and how they construct reality. Media literacy also aims to
provide students with the ability to create media products.
It is important to know
that some of the material may be controversial. Increasingly,
it is the responsibility of media students and teachers to
view, discuss, and analyze material which explores potentially
sensitive issues such as appropriate language, violence and
gender roles.
Units:
- Introduction to Mass Media Concepts
- a broad introduction to key concepts in the mass media
- Film
- the construction of reality, camera shots, sound,
layering conflict, director's choices
- Television as a Vehicle for Change
- documentaries and docudramas as the catalyst for change
in our society
- Music
- questioning the values behind the visuals / pictures
and sound relationships
- Advertising
- the deconstruction and construction of print &
television ads
Evaluation:
- Term Work ------ 70%
- (divided equally into Knowledge, Thinking, Communication
and Application as defined on the Achievement Chart)
- Final Assessment ----30%
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